An interactive dealer locator for a fifth-generation US boat builder.
FiberCraft has been building boats for five generations. Buyers arrive on the site knowing the brand and wanting one question answered: where can I see one? We built the feature that answers it.
The dealer network was a list. A buyer in Georgia had to read addresses and work out for themselves which one was closest, then leave the site to find out how to get there.
A locator that takes a location and a search radius, returns dealers ordered by real distance with phone numbers and a directions link, and plots the whole network on a clustered map. Selecting a dealer draws the route and gives turn-by-turn directions in the page, so nobody has to leave to plan the drive.
