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← All work 3D Configurator · Marine · 2024

Helix

A real-time, web-based 3D configurator for Helix — build, customise and visualise the boat in the browser, before you buy.

ClientHelix
Year2024
IndustryMarine
Services3D · Web · Lead-gen
PartnerFly Media Co
LiveVisit →
Helix — screen 1 of 4
(01) Overview

A hyper-realistic, web-compatible 3D configurator for Helix — letting customers explore and customise the boat from anywhere, with just a click and an internet connection. Delivered as the development partner for Fly Media Co.

(02) The challenge

A boat is a high-value, highly configurable purchase — static photos can't show a buyer their exact build. The task: hyper-real 3D that renders smoothly in a browser, with genuine customisation and a clear path from exploration to a qualified sales lead.

(03) What we built

A real-time configurator with multi-model selection, live customisation and dealer lead-generation built in.

  • Hyper-realistic 3D models optimised for the web
  • Colour selection for individual parts
  • Custom textures — including metal-flake paint effects
  • Day / night lighting environments
  • Real 360° image environments
  • Lead generation — upgrade options linked to dealer forms
Helix — screen 2 of 4Helix — screen 3 of 4Helix — screen 4 of 4
(04) Tech stack
Three.jsWebGLJavaScript
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