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← All work Web · Marine · 2022

Ultra Lite Tenders

A responsive site for a Netherlands-based builder of rigid, lightweight yacht tenders.

ClientUltra Lite Tenders
Year2022
IndustryMarine · Yacht tenders
ServicesWeb · UI/UX
PartnerFly Media Co
StatusDelivered
Ultra Lite Tenders — screen 1 of 1
(01) Overview

Ultra Lite Tenders began with a problem its founder could not solve as a customer: nothing on the market was a genuinely rigid yacht tender that was still light enough to lift by hand. Working with Ocean 5 Naval Architects, ULT Tenders now builds two models. We designed and built the site that sells them.

(02) The challenge

The product advantage is weight, and weight is invisible in a photograph. A tender that looks like every other tender has to win on numbers — and numbers are exactly what most marine sites bury in a PDF.

(03) What we built

A page built around the specification. The hero states the claim — rigid, light, efficient, stable — and the range section puts the ULT 300 and ULT 380 side by side with length, maximum horsepower, dry weight and beam laid out as a readable table rather than a download. The founder's own account of commissioning the design sits underneath, followed by the manufacturing partners and a newsletter capture for buyers who are not ready yet.

  • Hero built on the product claim, not a stock shot
  • ULT 300 and ULT 380 spec panels, directly comparable
  • The founder's story, in his own words
  • Partner marques and newsletter capture
(04) Tech stack
HTMLCSSJavaScript
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