Ribcraft Boats



Ribcraft Boats stands as a premier manufacturer of rugged and versatile boats, specializing in military, rescue, support, and recreational vessels. With a reputation for durability and reliability, Ribcraft Boats’ products are trusted by professionals and enthusiasts alike for their performance in the most demanding conditions. With presence in USA, Europe, Australia, and UAE, Ribcraft Boats serves a global clientele with its robust and innovative watercraft solutions.

The Problem

  • Ribcraft Boats identified the need to enhance user experience and streamline the customization process for their Build a Ribcraft section on their website.
  • The existing form lacked clarity and intuitiveness, hindering users’ ability to navigate and select desired options effectively.
  • Additionally, Ribcraft Boats required design fixes on certain pages of their website to address layout inconsistencies and enhance overall visual appeal.
  • Furthermore, there was a need to optimize images across multiple pages to ensure they aligned with the website’s design style and maintained symmetry.

The Solution

  • Customized the Build a Ribcraft section to incorporate a hierarchical selection system, allowing users to navigate through options in a logical and intuitive manner.
  • Enhanced the clarity of options within the form, ensuring that users could easily understand and select their preferences.
  • Implemented custom fixes to address design inconsistencies on specific pages, ensuring a cohesive and visually appealing website experience.
  • Optimized images across multiple pages to align with the website’s design style, maintaining symmetry and enhancing visual consistency.
  • Collaborated closely with Ribcraft Boats to understand their design requirements and implement custom solutions that met their standards of perfection.
  • Conducted thorough testing to validate the functionality, design fixes, and image optimizations, ensuring a seamless and visually appealing experience for users across all devices and platforms.