A bold retail concept built around licensed ride-on cars, with auctions, a members’ club and gift certificates.
A store concept whose hero product is a licensed, battery-powered ride-on car for children — Tesla, BMW i8 — sitting alongside kitchen appliances, furniture and a live auction. We designed the whole experience as a study in how far a retail interface can be pushed before it stops working.
Most e-commerce templates flatten everything to a grid, which suits a warehouse and nobody else. The question here was whether a store could carry an editorial, high-contrast art direction and still sell a product with a spec sheet.
A high-contrast layout on a yellow cross motif, with oversized numerals as navigation furniture. The hero gives the ride-on car a full product treatment — battery, speeds, seat adjustment, lighting, payment terms — and the rest of the store moves through a curated offer, a timed auction, a benefits club, gift certificates and a blog, each with its own rhythm rather than one repeated card.